[…] Qualitative Solution The above story absolutely happens. Most freshmen in high school, who have wrestled at one point or another, will tell you that they did not enjoy their experience in junior wrestling. Many are hesitant to try wrestling again if only at the persistence of their parents and friends, while some will not try wrestling no matter the reasoning. Something is wrong… there is something wrong with the way kids perceive and experience sports. Before we offer a solution, please read or at least browse this article: “Why Kids Quit Sports” […]
I really wanted to speak to athletes sponsored by the brands in question, however I knew this could be difficult. My gut feeling, from inside the circle of elite climbers in our community, is that many athletes sponsored by Red Bull don’t actually drink it themselves but they do support the brand for other reasons. Consequently, I recognised that many athletes wouldn’t be able to be truly honest with me as it would be a breach of contract. This transpired to be true with many big-name athletes ignoring my emails and for those that did respond it’s difficult to tell whether their responses were written by the athletes or their PR team. “Red Bull vitalises body and mind,” said top US climber Sasha DiGiulian. It’s hard to consider this a personal response given that it’s a trademarked phrase straight off Red Bull’s website.